What’s the value in local marketing on the Internet? Why is it growing in importance to businesses every day? What’s the value of every walk-in customer to your local business? It’s clear that you need more local business, but most businesses are completely missing out on the business they could be getting locally through proper use of the Internet, email and text messaging.
Web Site – we’ll build a Web presence for you that is created specifically to capture customers and sales leads. It isn’t your main website, as you’ll still want that, but this one is custom designed with calls-to-action to get the visitor’s contact information or get them to purchase.
Hosting – we’ll host that site for you, so no setup or hosting costs and pointing domain names and all of that stuff. We provide the domain name and your lead generation site.
Mobile Website – with mobile Web consumption already at a tremendous level, analysts predict it will increase by ten-fold within five years. We’re going to give you a mobile presence that will capture leads and sales.
CRM (Customer Relationship Management) – we’re going to take those leads and customers that we generate for you and place them into a database for marketing to them in the future. They’re not just going to be onetime flash-in-the-pan customers. We’re going to manage the relationship for more business.
Email Marketing – email marketing campaigns written by professionals will be set up for you. Once you get a new prospect or customer, we’ll send them marketing emails that will bring them back to your Website and store over and over again for more profits.
Text Message Marketing – the move to mobile has created a gigantic opportunity that most business owners have not even started to tap into. It’s mobile text message marketing, and it’s now a top business generator for everyone who uses it. We’ll set you up with a text message marketing system, your own shortcode, text campaigns that will bring you customers when you want them, and then we’ll manage follow up text marketing just like we do your email marketing.
Google Places – a local business can get worldwide exposure on the Web, but it’s the local walk-in customer who is your bread and butter. We develop your Google Places business page and optimize it to give you a presence in local searches and bring you customers. Then we monitor it and make adjustments as needed to keep you competitive.
PPC (Pay-Per-Click) Management – one of the most targeted ways to reach local customers is with regional and local PPC marketing. We set up your account and your marketing keywords and phrases, as well as a geographical area in which you want to keep your advertising. Your ads will only show where they have the most chance of reaching a local customer, and you don’t pay for the ad until that local prospect clicks on your ad.
Reporting – we don’t just set all of this up and let it run. We provide reports to you that keep you on top of the results of all of your marketing campaigns. You’ll know what’s working and why, and you’ll be able to respond to market changes.
In case you’ve missed some of the news, Google in particular has embraced “local” as a major focus in their search engine strategy. But that’s just the tip of the iceberg. While the Internet is worldwide, it’s also becoming ever more local, primarily due to its movement to a more mobile environment. Google is now using local reviews and other localized information to move businesses to the top of search results.
The same searches you do on your desktop or notebook computer are also being done daily on mobile phones, iPads and other portable devices by the millions. So, it’s no longer just about a website and hoping that it gets some visitors and some of them decide to do business with you. It’s become a requirement for an integration of websites, mobile websites, text messaging, email marketing and CRM, Customer Relationship Management. Doing it right will create huge spikes in your business.
The problem: Where’s the time and knowledge? The average local small business owner barely has time to eke a little family time out of their business week. They certainly understand the importance of all of this, but there’s just not enough time to learn enough to put even a small portion of these marketing concepts into play, much less manage them into the future.
We’re growing by leaps and bounds simply because we’ve put together a team of experts in every phase of Internet and mobile marketing, including text messaging and email marketing. By letting us take over your complete online marketing program, it will all be integrated and all of the pieces will begin to work together to bring real customers through your doors. It will no longer be about trying to figure all of this out. Instead it will be about serving more customers that we’ve funneled through your doors, and going over the reports we provide to create even better marketing campaigns.
Call us today or send us an email and we’ll get to work building your new online business marketing solutions.